Discover Chocheng‘s Fall Winter 2020.21 womenswear collection, inspired by Shirley Maclaine’s iconic style in the movie The Apartment – and a press photo of the actress in a tuxedo, presented on Friday February 7th, during the ongoing New York Fashion Week.
“In typical Chocheng fashion, there is always a whimsical interpretation of traditional British tailoring which perfectly complements his myriad interests and inspirations. Silhouettes reference equestrian style and trompe l’oeil jackets are at the forefront this season. Cho’s collections feature innovative techniques in creating form and silhouette through natural fabrics evident in AW20’s use of hand-ruched tulle giving the effect of a fur or shearling collar. Also featured are Chocheng’s signature cotton boucle jackets, cotton crepe shirts and handsewn petals accessories.
Of note, Cho has dedicated himself and his namesake brand to environmentally conscious manufacturing and cruelty-free fashion. Sustainability is at the heart of Cho’s business model. As a lifelong lover of the natural world, he has instilled thoughtful practices into his fashion line since its inception. All fabrics are natural and carefully sourced from heritage suppliers in the UK. His choice of fabrics is at once environmentally conscious and supportive to traditional craftsman methods.“
Stylist: Katie Mossman at The Wall Group
Casting: Chad Thompson at Communa-K Inc.
Makeup: Campbell Ritchie For Inika Organic
Hair: Matthew Curtis for Unite Haircare
Nails: Chanelle Everett at Mlm Represents using The Bernadette Thompson Nail Collection
Production: Judith Rice & Associates
Music: Kevin Edwards
Photography: Dan & Corina Lecca Photo
Courtesy of © CHOCHENG / C&M Media