British lingerie brand Agent Provocateur enlists four amazing athletes – gymnast Georgia-Mae Fenton, hurdler Queen Harrison-Claye, pole vaulter Alysha Newman, and rock climber Sasha DiGiulian to star in their Spring Summer 2020 Play To Win campaign lensed by fashion photographer Charlotte Wales. In charge of creative direction was Sarah Shotton, with styling from Charlotte Collet, and casting direction by Rosie Vogel. Beauty is work of hair stylist Kiyoko Odo, makeup artist Jen Myles, and manicurist Adam Slee.
“This season, Agent Provocateur celebrates the superhuman force of the female. Four incredible athletes star, exploring how ambition transforms in body and mind. Find the fire that drives you, and let it push you harder, faster, stronger. Play to win. #WePlayToWin“
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