Discover Boyarovskaya‘s Fall Winter 2020.21 collection that explores different sides of our personalities – the real life one and the social media one, presented during the ongoing Paris Fashion Week. Fashion photographer Artem Kononenko captured Boyarovskaya‘s AW20 lookbook featuring model Silvia Viana.
FALL WINTER 2020.21 WOMENSWEAR
“Inspiration of BOYAROVSKAYA FW20 collection comes from collaboration with an artist Leka who created the print under the influence of the movie Psycho which unfolds human multi personalities. We exist between two realities, substantial and digital where clothes is the message witch helps us to be different, but the image can be completed by only oneself. In social media we multiply ourselves, splitting our identities into different personalities. Physically all of our personalities cannot exist simultaneously, but in virtual reality the unreal becomes real.“
Photography: Artem Kononenko
Art Direction: Plamena Karaliyska
Idea: Maria Boyarovskaya, Eka Ova, Olga Kruglova, Leka Dereviankina Styling: Erik Raynal
Makeup artist: Fiona Rossini
Hair stylist: Pierre Saint Sever
Model: Renata at Claw Models, Silvia Viana
Postproduction: Max Colt
Sound: Valerii Panin
Courtesy of © BOYAROVSKAYA / Station Service
