Designer Georgiela answers six general questions that will bring us closer to understanding the universe inside her creative mind. Through this small talk is intended to give voice, in times of COVID-19, a young designer who seeks in some way, to be heard.
If you had to define yourself with only one adjective as a designer, what would it be?
Non-conformist.
What is the inspiration behind the collection?
The central theme of the Gallery is timelessness; I don’t feel “forced” to work according to the fashion seasons, my pieces are to be worn whenever you want.
What message do you want to give to the world as a designer?
To never give up.
How do you think a crisis affects an independent designer?
Crises bring changes, and being positive, I strongly believe that this crisis will make us value
and support independent and local design much more.
What is the most valuable lesson you have learned during this period?
To have more confidence in myself.
What is your next step? What are your plans for the short or long term future?
My goal is to continue creating; I am already working on a second collection, which now with
the confinement I am doing from home.
There are certain moments in the history of a designer that mark a before and after, or that are simply the moment they will point to as the beginning of their career. Perhaps for Georgina it was when she got her diploma as a recent graduate in fashion design and found an email in her inbox. Lady Gaga wants a model for her new video clip: Born this Way, a single that was part of the singer’s second studio album and, without anyone knowing it, would become an ode to sexual freedom, gender and individuality.
An email such as this one may mean many things, for most people the beginning of a successful career in the fashion world, but for a new designer it is much more than that. For a new designer just out of university, looking for her place in the industry, perhaps more lost than when she started, it means that someone, somewhere in the world, is shouting at her: Go on, I see you, keep going!
And that is what she did, she continued with her career, she founded Gerogiela Studio, she moved to Paris, she learned from the best, she kept on training, she kept on moving and learning.
But the thirst for knowledge did not stop and Georgiela Studio did not stop growing, she had experienced Paris, now it was time for London, where Georgina continued to create and design.
Now Georgina is coming home, bringing Georgiela Studio back, but it is no longer the same, it is now a consolidated brand, which shows at Cibeles in Madrid, which has a team with minds as restless as hers. Now Georgina is the one who teaches.
But Georgiela Studio, or Georgina, or both as they are one, remains the same. Their collections still breathe the same essence as at the beginning. She continues to mix avant-garde and design like no one else.
Georgiela Studio still feels like art.
Georgiela Studio – @georgielastudio
Designer: Georgiela
Photographer: Laura Carbonell
Model: Clàudia Grosche
Hair Stylist: Stephanie
Interview and text by Inés Tell. – @ines_tell
Special thanks to Carlos Marán at Blend Showroom – www.blendbcnshowroom.com
