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Dior Collaborates With Vespa On an Exclusive Scooter

An irresistible homage to art de vivre and sun-kissed joys.

© Dior

Dior is collaborating with Italian scooter brand Vespa on an exclusive scooter model, as well as the matching accessories. An irresistible homage to art de vivre and sun-kissed joys, these limited-edition pieces will be available in spring 2021 in Dior boutiques worldwide, and subsequently in a selection of the Piaggio group’s Motoplex stores.

Dior Creative Director, Maria Grazia Chiuri, designed the limited-edition version of the Vespa 946, a modernized version of the scooter that was originally presented by manufacturer Piaggio in 2012.

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© Dior

Founded the same year, in 1946, the Italian brand and the Parisian house today reinvent, more than ever, the freedom of movement and expression that both hold so dear. A reflection of their excellence in savoir-faire and a symbol of their heritage, the Vespa 946 Christian Dior revisits the iconic model in a graphically elegant version designed by Maria Grazia Chiuri. Its monohull architecture and emblematic curved lines are further elevated by a top case and helmet embellished with the essential Dior Oblique motif, an echo of the seat’s design. – from Dior

© Dior

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