Designer Nicolas Ghesquière presented LV Pont 9 – the new Louis Vuitton bag, that embodies both a modern allure and a timeless sensibility. Stars of the campaign are Caroline Reuter, Londone Myers, and Signe Veiteberg.
“The LV Pont 9 shoulder bag is Louis Vuitton’s latest embodiment of effortless Parisian chic, as well as a symbol of its ongoing commitment to exquisite craftsmanship. Perfect for both everyday and special occasions, this new design takes its name from Paris’ Pont Neuf, the oldest and most celebrated bridge that sits near Louis Vuitton’s headquarters in Paris.
The bag’s refined, rounded design is brought to life in smooth, lightly padded calfskin and finishes with the exclusive Louis Vuitton Circle, a 1930s archive logo reinterpreted by Nicolas Ghesquière, the House’s Artistic Director of Women’s Collections, and used on both the bag’s flap – as a closure – and strap. The interior, in sleek and colourful leather, features a smart design with two compartments and two practical pockets. Contemporary, yet instantly classic, and superbly crafted, the LV Pont 9 shoulder bag is an enchanting addition to Louis Vuitton’s 150-year tradition of innovative leather goods.” – from Louis Vuitton
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