GmbH presented its Spring Summer 2021 collection on Saturday, July 11th, alongside Paris Fashion Week’s digital outing. Instead of a fashion show, GmbH has chosen to present a 3 part project ‘Rituals of Resistance’ experimenting with how fashion can be a progressive force.
See more after the jump:
We discovered that the limitations forced a new sense of focus on what GmbH is, our ideals and what the GmbH wardrobe consists of. All the styles are based on familiar GmbH staples, mixing our cultural heritage and the city of Berlin with formality, uniforms, fetishes and stereotypes. – GmbH
Directed by Francisco Sendino
Director of Photography Tony Kopec
Editor David Gesslbauer
Music Lyra Pramuk
Producer Adria? Paituvi?
Production Akkurat Studios
Creative Direction Benjamin Huseby & Serhat Isik
With M.J. Harper, Honey Dijon and more
