Fashion brand Liu Jo pays homage to Italian Beauty and celebrates its 25th anniversary with the Fall Winter 2020 #BornInItaly campaign lensed by fashion photographer Giampaolo Sgura. Stars of the campaign are Giulia Maenza, Aurora Talarico, Hoda El Hadef, Greta Ferro, and Nabou Thiam. In charge of styling was Ada Kokosar, with creative direction from Macs Iotti.
“An affirmation of identity, a joyful ode to Italy, told through the faces of 5 Italian women: each with an authentic personality, each witness in a unique way to their origins. #BornInItaly thus creates a connection between all Italian women, revealing the beauty and values of a multifaceted femininity. The campaign chose a new approach in order to highlight the protagonists’ uniqueness: neutral backgrounds and their place of birth as a tribute to each one’s territoriality and roots.” – From Liu Jo