The collection presented during the ongoing Paris Fashion Week encapsulates the essence of AMI with a not to Pari itself. Founder and creative director of AMI Alexandre Mattiussi has prepared fifty-four looks for the coming Spring Summer 2021 season. Mattiussi presents a complete wardrobe, men’s and women’s, in a year where there might be little to any room left for exploring new trends the alternative offers true investment pieces.
After his runway show Founder & Creative Director Alexandre Mattiussi shared with the press:
Paris is AMI’s hometown, and an essential part of its DNA. For SS21, I really wanted to put Paris in the spotlight, its beauty, its energy. Showing our collection by the Seine, the heart of Paris, is somehow symbolic. I believe that a fashion show will always remain the most magical rendez-vous to present a collection… and this one was a celebration of Paris and its inhabitants: a community in the largest sense, whom we wanted to involve in the show, among the models, in the audience. AMI is anchored in real life: I wanted to highlight the human need to be social, to meet and interact, with a message of hope.
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The striking casting itself was a mix of intown models and amateur models. To embody the spirit of Paris, AMI team has worked on a street casting via their social media.
Talking about the current Covid19 crisis hitting the fashion houses as well AMI the CEO Nicolas Santi-Weil shared:
For AMI, as a brand and as a family, presenting a collection is always a decisive moment, the peak of a long, collective hard work. This show also marked a decisive moment for the fashion industry, as a business and as a community. Despite the current circumstances, we have made a positive decision to go ahead: we remain hopeful and optimistic, true to our values, while learning the lessons these times are teaching us.
The spring summer 2021 collection also included a few VIP guests – Maisie Williams, Mahmood, and Kiddy Smile. Joining the guests were also Emmanuelle Béart, Christine and the Queens, Manu Rios, Jean Charles de Castelbajac, Nicky Doll, Sami Outalbali, Axel Auriant, Maxence Danet Fauvel, Germain Louvet, Karidja Toure, Lionel Erdogan, Anaïde Rozam, Lison Daniel, Dustin Muchuvitz, Nicolas Lecourt Mansion, Nicolas Maury, Simon Buret, Shaïn Boumedine, Daniel Roseberry, Jeremy O Harris, Jibril and Jalan Durimel and Abi Berdanoth amongst others. The guests wore the premiere looks from the SS21. Find out who attend the show in our gallery:
Discover all the looks from AMI Spring Summer 2021 Collection in our gallery:
Models: Ahmad Kontar, Amalia Vairelli, Ana Jorge, Arthur Gosse, Assa Baradji, Audrey Marnay, Aurelie Giraud, Baptiste Radufe, Bianca O’brien, Brahim Hassan, Cheikh Kebe, Clement Chabernaud, Etienne de Testa, Felix Gesnouin, Fernando Lindez, Georgina Grenville, Irene Guarenas, Jason Harderwijk, Jeranimo van Russel, Joseph Leux, Lea de La Bouraliere, Mahamadou Diaoune, Mamadou Diagne, Michelle Gutknecht, Morgane Dubled, Nina Fresneau, Ruben Boa, Serena Sy, Shanelle Nyasiase, Sid Oudainia Beaulieu, Swati Eck, Teo Comon, Virginia Liang, Yacine Keita, Yilan Hua