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Discover H&M Spring Summer 2021 Swimwear Collection

With SS21 swimwear collection, H&M celebrates an unapologetic feminine strength

H&M Swimwear
©H&M, Photography by Amber Grace Johnson

Fashion brand H&M presented their Spring Summer 2021 Swimwear Collection with a campaign featuring Paloma Elsesser, Nouri Hassan, Bintou Sillah, Yumi Nu, Shawn Lakin and Tani Gunn. In charge of video direction and photography was Amber Grace Johnson, with styling from Jaime Kay Waxman. Beauty is work of hair stylist Tiffany Daugherty, and makeup artist Lilly Keys. The collection celebrates all body types and forms, as well as an unapologetic feminine strength.

I’m particularly proud of the fabrics in this swimwear collection, it’s our most sustainable swimwear collection thus far, and all of the designs are made of at least 85% recycled polyester. We’re so pleased to offer inclusive sizing with this emboldening swimwear collection, too. – Maria Östblom, Head of Design Womenswear at H&M

H&M Swimwear
©H&M, Photography by Amber Grace Johnson

I think people share their opinions about other people because it’s coming from a place of insecurity within themselves. There is nothing you can do about that besides learn to love yourself – Bintou Sillah

H&M Swimwear
©H&M, Photography by Amber Grace Johnson

The words of encouragement that I would give to other people would definitely be to figure out what you like about yourself, besides what you look like – Paloma Elsesser

H&M Swimwear
©H&M, Photography by Amber Grace Johnson
H&M Swimwear
©H&M, Photography by Amber Grace Johnson

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