Designer Virgil Abloh presented Off-White first full eyewear collection with a campaign featuring supermodel Helena Christensen, actress and model Justine Biticon, and musician Lil Dre. In charge of photography were Tanya and Zhenya Posternak, with styling from Jay Massacret, and set design by Julia Wagner. Beauty is work of hair stylist Tamas Tuzes, and makeup artist Susie Sobol. The genderless collection explores the brand’s codes – architectural linearity and of-the-moment aesthetics.
I chose Helena, Justine and Lil Dre because they each represent different worldviews and perspectives, yet they each embody everything I believe Off-White™ stands for. Creativity, perseverance, confidence – Virgil Abloh