Fashion brand COACH unveiled their Fall Winter 2021.22 campaign featuring pop superstar Jennifer Lopez, actor Michael B. Jordan, model and songwriter Kōki, and professional basketball player Jeremy Lin. In charge of photography was Renell Medrano, with styling from Olivier Rizzo. The campaign pays tribute to friendships, and celebrates the joy found in connection.
When you’re with friends, possibilities are endless. When I’m with my friends, we don’t always know what will happen next. We’re just hanging out and taking it as it comes. Just knowing that people are out there and they’re doing things, it’s encouraging—it’s optimistic, and it’s spontaneous. – Jennifer Lopez
The idea of being amongst friends means being around people you’re comfortable with. People you can be yourself with, grow with, be creative with. It’s about being in an environment that makes you comfortable, where you can be authentic and thrive – Michael B. Jordan
For me, friends are special people who support each other – Kōki
Now that we’re able to socialize more, it just reminds me how fun it is to be around the people that I love – Jeremy Lin