British brand Charles Jeffrey LOVERBOY presented their Fall Winter 2021.22 GLOOM campaign lensed by fashion photographer Thurstan Redding, with styling from Matthew Josephs. In charge of creative direction was designer Charles Jeffrey, with casting direction from Madeleine Ostlie, and set design by Andrew Lim Clarkson. Beauty is work of hair stylist Eugene Souleiman, and makeup artist Lucy Bridge. The campaign focuses on a group of otherworldly characters and their melancholy, trapped in their teenage bedrooms and dreaming of celestial bodies. This is the brand’s debut campaign.
“GLOOM speaks to the moment in which we find ourselves, for how could we do it otherwise? Teetering on the edge of something new and gazing into the unknown.” – from Charles Jeffrey LOVERBOY