Sportswear brand Adidas and BEYONCÉ‘s IVY PARK team up for the fourth capsule collection, that celebrates style, culture and history of black cowboys and cowgirls, and their influence on American Western culture. The Ivy Park Rodeo collection reimagines classic Americana looks in a modern way, merging classic street and athletic wear with western elements. It features 58 apparel styles, 5 footwear styles, and 13 different accessories. Stars of the campaign are Beyoncé, top model Paloma Elsesser, singer and songwriter Snoh Aalegra, musicians family Tobe, Fat And Nell Nwigwe, rapper Monaleo, and country artist Orville Peck.
“Highlights from the apparel collection include a denim body suit and wide leg snap pant, a denim tracksuit, a washed French terry hoodie and matching sweatpants, denim chaps, a denim bucket hat, and a small cotton canvas waist bag. The footwear offering is exciting as well, with two colorways of the IVP Ultraboost – one which mimics the look of denim and a new colorway for the IVP Forum Mid. This collection introduces the new IVP Super Sleek “Chunky”, with an exaggerated outsole combined with a classic upper in two dynamic colorways.” – from Adidas
The collection is available from August 19th at adidas.com/ivypark