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LFW: AZURA LOVISA Spring Summer 2022 Collection

With SS22 collection, Azura Lovisa explores an otherworldly cultural hybridity

AZURA LOVISA
©AZURA LOVISA

Fashion label AZURA LOVISA presented their Spring Summer 2022 Collection, that explores an otherworldly cultural hybridity, and fuses Southeast Asian folk dress, ecology, the natural world, mythology and shamanism, on September 19th, during the ongoing London Fashion Week. The seasonless and gender-fluid collection reimagines the brand’s archive. Azura Lovisa’s latest collection was inspired by the designer’s mixed Malaysian–Swedish heritage, and it interprets Southeast Asian aesthetic with Scandinavian design. It celebrates multicultural experience, and those who exist in poetry and power, between cultures and in dreams. Jewelry designers Tanaporn Wongsa and Birgit Frietman collaborated with the brand on a handmade jewelry collection inspired by Southeast Asian shamanism with a range of earrings, brooches, and charms.

SPRING SUMMER 2022 WOMENSWEAR COLLECTIONS

The film is a hallucinogenic shapeshifting through states of transformation in the natural landscapes where we meet ourselves – the being and becoming of a stone, a breeze, a wave, a human, and beyond human. A body in clothes and in dreams; A collection of visions, drifting in and out of lucidity. A world where the human and spirit planes coexist and overlap – a place of gateways and portals, where myths are born and currents of magic flow. Azura Lovisa explores layers of reality and unreality whose perceptibility fluctuates, looking beyond the blind spots of anthropocentric perspectives and dislodging our experience from our own human temporality, instead opening up into the ecological–spiritual dimensions beyond ourselves.” – from Azura Lovisa

AZURA LOVISA
©AZURA LOVISA
AZURA LOVISA
©AZURA LOVISA
AZURA LOVISA
©AZURA LOVISA
AZURA LOVISA
©AZURA LOVISA

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