Balenciaga has collaborated with the award-winning online gaming platform Fortnite on a physical and digital collection. This multi-pronged creative partnership marks the first time in Fortnite’s history that it has chosen to work with a luxury brand. To announce the new collection, the brands have created the Strange Times campaign, featuring character models Doggo, Ramirez, Banshee, and Knight.
Virtual Balenciaga skins, and outfits, will be available via a virtual store within the game. Players can also access virtual Balenciaga backpacks, Triple S Sneakers, and tools inspired by iconic products, like a Speed Sneaker Pickaxe and an Hourglass Bag Glider. The virtual store, a take on existing physical Balenciaga locations, appears in the game’s popular Battle Royale mode, in an area called Retail Row in English.
Balenciaga has also designed a limited-edition collection of physical products, available in stores and on balenciaga.com. Hoodies, shirts, jackets, and caps feature Fortnite and Balenciaga logos, as well as artwork that lists multiple translations of Fortnite’s shopping area.
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