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Dua Lipa Is Back for The Hypnotic VERSACE Fall Winter 2021 Video

Dua Lipa lands her biggest fashion gig to date, the songstress is officially the new face of VERSACE and the label just released a new hypnotic video:

La Greca Versace Bag
Dua Lipa with La Greca bag for VERSACE Fall Winter 2021 – photo ©Mert and Marcus courtesy of the brand

Donatella Versace and her team enlist Dua Lipa for the Fall Winter 2021 campaign shoot by the prolific Mert Alas and Marcus Piggott. Fashion house just released videos and additional images from their fall winter 2021 campaign starring Dua Lipa. DSCENE reported on the campaign for the first time in June 2021

Songstress is busting her moves for the new Versace Fall Winter 2021 collection taken over by label’s new monogram. The collection reflects on the Fall Winter 2021 digital show and brand’s new interpretation of the La Greca into a monogram print. 

dua lipa versace
Dua Lipa for ©VERSACE photo Mert Alas and Marcus Piggott

A series of vibrant videos capture the uplifting personality and universally loved spirit of the pop icon. With a natural affinity for movement and a fearless attitude, Dua enters Donatella Versace’s La Greca labyrinth: a moving digital set inspired by the brand’s runway maze. The campaign also presents the new La Greca Signature tote bag, a modular design that can be added to and customized with smaller pouches and keychains. Menswear designs adopt the new signature pattern too, with layered knitwear, sharp suiting and bold accessories,” notes Versace team.

Daein Moon
Newcomer Daein Moon starring in Versace Menswear Campaign – photo Mert and Marcus

Menswear imagery also captured by Mert and Marcus features newcomers on the rise Nacho Penin, Lucas Barski, Ondrej Mokos, and Daein Moon. 

RELATED: Versace Fall Winter 2021 Digital Runway 

Dua Lipa is no stranger to fashion collaborations, she worked and collaborated with brands such as Puma, Pepe Jeans, Patrizia Pepe and Adidas. Lipa is also the face of YSL’s new fragrance Libre

Discover more of the campaign in our gallery: 

Chief Creative Officer Donatella Versace
Campaign Creative Director Ferdinando Verderi
Photography by Mert Alas & Marcus Piggott
DOP: Jake Scott
Starring Dua Lipa
Casting Director Piergiorgio Del Moro
Male Models Nacho Penin, Lucas Barski, Ondrej Mokos, Daein Moon
Stylist Jacob K
Hair Stylist Paul Hanlon
Makeup Artist Lisa Eldridge

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