Fashion house ETRO presented their Fall Winter 2021 The House of Etrovaganza campaign lensed by photographer Julien Martinez Leclerc, with styling from Giovanni Dario Laudicina & Géraldine Saglio. In charge of creative direction was Macs Iotti, with casting direction from Piergiorgio Del Moro. Beauty is work of hair stylist Louis Ghewy, and makeup artist Karin Westerlund. Stars of the campaign are Lola Nicon, Maty Fall Diba, Nicolas Dax, Valentin Humbroich, Zoe Petit, Sonny Charlton, Hyunji Shin, Moustapha Sy, Sharon Alexie, Mila van Eeten, Rayane Allali, and Anita Lorusso. The campaign, that was inspired by the love for art and the beauty of nature, explores the brand’s eclectic and haute-bohemian style.
“Embracing a refined and nonchalant aesthetic, rooted in the brand’s enlightened tradition and evolving vision of luxury – timeless and extravagant at once – the protagonists pose for the camera in a spontaneous and absolutely individual way. The single long take video brings to the screen a vibrant mix of real and poetic characters, each one with their own unique attitude, from the painter to the skater, the ballet dancer to theater performers.
The joy of color and prints – ETRO’s signature trait – emerges through the iconic Paisley, and through the intricate flair of the new patchwork and jacquard motifs playing with Renaissance memories, ‘70s flashbacks and rock accents.” – From Etro