Discover MAME KUROGOUCHI Spring Summer 2022 Land Collection, that was inspired by the designer’s paintings of spring blossoms – tender shapes perceptible under a wash of white paint, presented on September 28th, with a video and lookbook captured at Nagano Prefectural Art Museum, as part of the ongoing Paris Fashion Week. The collection embraces innovation based upon the wisdom of craft, and celebrates the female form.
Walking between my temporary studio and the museum, I thought about what makes the identity of the brand. As my mind wandered, my eyes roamed. One day, realisation struck: Raindrops on the grass. Petals fallen in a river. Sunshine playing through icicles. Flowers dotting a field. Seeing this scenery around me, I was struck by the speed of life, remembering the landscape near my grandparents’ home. As snapshots of past and present superimposed in my mind, I realised that my work was all around me. Like a seed, Mame Kurogouchi – “mame” means bean in Japanese – had grown from this rich soil to become an entire world, nourrished by this beauty everlasting and every morning renewed. – Kurogouchi
“First, a complex jacquard in which the floral motif is overlaid with silky threads that gently blur the blooms. Then an iridescent ombré dyed silk jacquard with slit yarn threads, like a hazy impression of flowers shimmering in the high noon. Using the idea of Itajime Shibori, previously used in Fall 2021, master craftspeople have pioneered a novel technique, by folding fabric with wooden sticks and patiently pouring dye onto the fabric, block by block. As colours collide and mingle, a natural and sensitive gradation is born. Linen, a material she remembered in the haze of memory, becomes a whisper that renders outlines with softness and beauty. Elsewhere, it’s minute beads, patiently threaded into crochet trims and knitwear that express the idea of glittering treasures and ephemeral raindrops.” – from Mame Kurogouchi