Discover Balenciaga Spring Summer 2022 collection revealed on Saturday, October 2nd, during the ongoing Paris Fashion Week. This season, Creative Director Demna Gvasalia decided to present the collection as a two parts: a photocall on a Hollywood-style red carpet and a movie premiere of the short film The Simpsons I Balenciaga.
The Spring Summer 2022 collection represents the complete Balenciaga palette, combining a wardrobe of streetwear, daywear, tailoring, elegant eveningwear and proto-couture pieces. Silhouettes vary from ultra-slim to disproportionately oversized.
This season’s cast consists of Balenciaga’s friends, models and team members wearing the Summer 22 collection are part of an automatic performance wherein the premiere event becomes the show itself. Red-carpet arrivals are documented, setting up a series of role reversals like in The Simpsons I Balenciaga where the audience becomes the protagonists and vice-versa.
The brand continues its commitment to responsible production, using the upcycled denim, leather, fine textiles, and embroidery, as well as material innovation: plant-based leather is made from a mix of fibers derived from cactus and bio polymers. 95.2% of plain and printed fabrics in the collection are certified sustainable.
The Simpsons for Balenciaga is the latest in a progression of activations that push certain boundaries set up between fashion and other forms of entertainment, culture, and technology, shifting the brand away from an easily definable category.