Luxury house PRADA presented their Linea Rossa Ski Fall Winter 2021 Collection, that features technical snowboard and ski wear alongside high-performance gear. The collection was inspired by the mountains and winter sports. The video campaign directed by Matt Pain, features British-American freestyle skier, philanthropist and LGBTQI+ activist Gus Kenworthy and gold-medal winner American snowboarder Julia Marino. In charge of photography was Olav Stubberud.
“Prada expands the Linea Rossa universe into sporting equipment, partnering for the first time with ski expert Faction Skis to design the highest-quality and most technically-proficient winter sports gear. Executed in Poplar/Ash Woodcore and Poplar Woodcore, the Prada Linea Rossa x Faction skis and poles are handmade in Europe at the finest winter sports manufacturing facilities in the world and geared to support perfect performance at every level, from beginner to Olympic level.” – from Prada