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Self-Identity & Instinct: ACNE STUDIOS Spring Summer 2022 Collection

TikTok star Margo Whitley poses for Acne Studios’ SS22 campaign captued by Kacper Kasprzyk

Acne Studios
©ACNE STUDIOS, Photography by Kacper Kasprzyk

Fashion brand ACNE STUDIOS unveiled their Spring Summer 2022 campaign featuring model and TikTok star Margo Whitley lensed by fashion photographer Kacper Kasprzyk. In charge of styling was Ursina Gysi, with art direction from Kate Swingler, set design by Aron Xu Heinemann, and production by Lundlund. Beauty is work of hair stylist Ali Pirzadeh, and makeup artist Karin Westerlund. The collection explores self-identity and instinct, and reimagines the brand’s heritage with a hyper-futuristic attitude.

Acne Studios
©ACNE STUDIOS, Photography by Kacper Kasprzyk

We live in the age of self-identity, of instinct and experimentation. The look is provocative and hard, yet is grounded in handcrafts that are then subverted – Jonny Johansson, Acne Studios’ creative director

Acne Studios
©ACNE STUDIOS, Photography by Kacper Kasprzyk
Acne Studios
©ACNE STUDIOS, Photography by Kacper Kasprzyk

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