Luxury house DIOR unveiled their Fall 2022 campaign, that explores a renewed sense of self-affirmation, and highlights a powerful femininity, captured by fashion photographer Alice Mann. In charge of art direction were Andrew Young and Fabien Baron, with styling from Elin Svahn. Beauty is work of hair stylist Paul Hanlon, and makeup artist Peter Philips. Stars of the campaign are Emi Stankovic, Greta Hofer, Isheja Morella, Jiali Zhao, Manuela Sanchez, Maryel Uchida, Naomi Ekindi, and Steinberg. The campaign, celebrates sisterhood and pays tribute to Monsieur Dior’s sister Catherine, muse Mizza Bricard, and collaborator Marguerite Carré.
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“The emblematic Dior family burlap bags have been transformed into a symbol of sisterhood – in keeping with a major inspiration for the line, namely uniforms – with the motto “L’union fait la force” (“Strength through unity”) adorning skirts and jackets, alongside the iconic Dior Book Tote. The daring looks come alive for the South African artist’s lens, expressing fundamental values such as togetherness and sharing. The final surprises are the unmissable Lady D-Joy, Lady Dior, Dior Vibe and Diorcamp, all of which are the quintessence of Dior style.” – from Dior