Japanase brand CHILDREN OF THE DISCORDANCE presented the Spring Summer 2023 Menswear Collection, with a digital lookbook and film, as a part of the ongoing Milano Fashion Week. The AREA AREA collection depicts the atmosphere of Yokohama’s hip-hop culture inspired by Ozrosaurus’s anthem AREA AREA, and recalls the years heading towards the new millenium, unveiling the evolving mixture of the time expressed in the present day. A tribute Shikama’s experience of Yokohama 90’s culture, SS23 embodies the designer’s memories, fabrics and graphics from that time and tells the story behind the encounter between fashion and street culture.
SPRING SUMMER 2023 MENSWEAR COLLECTIONS
The main inspiration for SS23 is Yokohama, the city where I was born and raised. I spent the 90’s in this city and I incorporated elements of Yokohama 90’s culture in every detail of the collection. As a harbour town located west of Tokyo, Yokohama is home to American West Coast cultsure, reggae, and hip-hop. I learned a lot of culture in Yokohama. My identity was shaped by graffiti art, pinstriping on custom cars, low riders, skaters, surfers, and hiphop dance. All these forms of street culture were naturally coexisting in the city producing a unique and vibra nt Japanese subculture. – Shikama Hideaki, Creative Director
