Portugal-based label ERNEST W. BAKER presented their Spring Summer 2023 Menswear Collection, with a digital presentation, held on June 25th, during the recently finished Paris Fashion Week. For this season, brand decided to reference the Spring 2020: something familiar and comfortable, the sense of innocence, naievety – an impression of sheltering. Brand’s signature play with proprotions, feminine take on menswear, tailoring with a senes of iron and traditional handcraft have all been reviewed for this season through childhood lens.
There’s a peculiar poetry to being inside and watching the rain beat down on the world outside.
Everything that we have referenced over time has made us who we are. They are here, blended within us as we build our future as a brand, in the same way that memories form a person. We adapt to the times with our designs but at the core, what we do is always original and truthful to who we are. And since fashion isn’t about being a crazy artist in your own little space or faraway studio, we returned to Paris with a physical showroom and installation. An intimate format still, but nothing compares to physically seeing a reaction. To see that we’re incorporating into peoples lives in a way, and in return, that they are coming into ours, an essential part of our creative process. – from Ernest W. Baker