Sportswear brand FILA unveiled its Fall 2022 campaign starring American model and socialite Hailey Bieber lensed by fashion photographer Renell Medrano. In charge of styling were Hailey and Dani Michelle. For the campaign Bieber models a range of archival FILA pieces and staple styles, including a crewneck sweatshirt, sweater vest, oversized utility pants, and a puffer jacket. The campaign celebrates the spirit of the 90’s.
My style is ever-evolving and FILA’s designs are timeless and the perfect complement to my everyday wardrobe. I’m grateful for the opportunity to work closely with the brand to pull these iconic pieces and present them in a way that feels like a true reflection of my personal style. – Hailey Bieber
Hailey has an enviable and often imitated street style, and she has quickly emerged as a fashion icon for this generation. As a brand, we have always celebrated individuality and a willingness to take chances in design. Hailey is fearless with her fashion choices, with a versatility, authenticity and originality in the expression of her style. FILA has organically become part of Hailey’s closet and it was a natural fit to work together on this new campaign. – Gene Yoon, Global Chairman at FILA
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