Luxury house PRADA presented its Holiday 2022 Collection with a campaign starring American actress Diana Silvers and British actor Damson Idris captured by fashion photographer David Sims. In charge of creative direction was Ferdinando Verderi. The campaign celebrates the traditions and memories inherent in the season, and highlights the anticipation of an unopened box, the revelation in its unpacking, the joy of giving, and the thrill of receiving.
“Opening that box – metaphorically – reveals its tantalizing treasures: the campaign captures Idris and Silvers in a series of poised portraits paired with the other heroes of these images, pieces drawn from the Holiday collection, and items that express the breadth of the Prada aesthetic universe, encompassing fashion and accessories alongside nods to homewares and games. Their still-life images are framed with fragments of festivities, visual nods to holiday symbolism -foliage, icicles, white and blue, archetypes of the season, here used as echoes or souvenirs, loaded reminders of our own experiences.” – from Prada
