Luxury house PRADA unveiled its Spring Summer 2023 Touch of Crude campaign starring actresses Hunter Schafer and Letitia Wright, actors Vincent Cassel and Louis Partridge, k-pop star Jaehyun Jeong, and models Guinevere van Seenus, and Rachel Williams. In charge of photography was David Sims, with creative direction from Ferdinando Verderi. The campaign was inspired by the classic Hollywood and European movies in which the images are frames within divergent stories, glimpses of an unseen narrative, and an unknown script, a tension between different views, of different lives.
“Actors and models by their very nature encapsulate an otherness. The campaign plays off that multifaceted nature, where a plurality adds complexity. Alongside, crude contradicts as it implies simplicity, directness, and purity. Its touch is here in stark sets, like cinematic projections of realities, evocations of interiors, impressions of actuality, and traces of lives.” – from Prada
