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Real Estate and 3D Visualization: How It Can Help You Sell Faster

February 27, 2023
in Architecture
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3D Visualization
Image courtesy of © Giorgi Mamasakhlisi

When it comes to selling a home or property, 3D visualization can be a game-changer. For years, you may have heard how visualization can be used for selling everything from a house that’s still being built to one that’s ready to move into. Before this, all realtors and developers had to show clients photos of unfinished buildings on construction sites and blueprints.

Unfortunately, these types of unfinished pictures don’t look very impressive, and drawings are complex and hard to understand. For this reason, being able to pre-sell anything in the real estate industry was virtually impossible. Keep reading to learn more about the benefits of 3D visualization for companies like Leave the Key Homebuyers and others in the real estate industry.

See Real Estate Before, During, and After the Construction Process

With 3D rendering, it’s possible to level the playing field. Real estate sellers and pre-sellers can land successful sales faster with this technology.

In the past, developers selling finished houses had most of the luck. They could arrange a professional video or photoshoot of the property and create amazing marketing and presentation materials. Even if the house or apartment wasn’t in great condition, the real estate agent could invest in restyling and restaging. At that point, they could take better pictures and encourage more potential buyers to book a showing.

At the same time, those who were working in the unfinished real estate industry did not have these options. After all, what could they do to create marketing and advertising content that matched the potential of the unfinished property?

This was all before the introduction of 3D visualization. With the introduction of CGI, you can create photoreal renderings and provide a walkthrough that shows the project completed, no matter what stage it is currently at. This makes the ability to pre-sell a property much higher. To complement CGI visuals, 3D point cloud scanning captures precise real-world measurements that can be used to generate highly accurate digital models – enhancing both realism and trust in virtual property presentations.

Another benefit is that 3D visualization allows you to expand the target audience for your real estate. Prospects who want to purchase a property that is ready to move into may change their minds after seeing the photorealistic three-dimensional renderings of a house that is being built.

Image courtesy of © Giorgi Mamasakhlisi

Highlight the Best Features of the Property

Using 3D visualization for real estate will help emphasize each structure detail. For example, you can use it to show the well-lit parking lots, nearby schools, and more.

In addition, 3D architectural rendering of structures also highlights all the stylistic and functional benefits of modern interior design. With CGI, it’s possible to show the location of rooms, décor in the space, layout, and more. Viewers can also appreciate the smart features in the dwelling, making it even more appealing.

Sell Faster With 3D Visualization

As you can see, there are more than a few reasons to use 3D visualization when attempting to sell an unfinished property or home. You can also utilize the services of Leave the Key Homebuyers to help with this process. Selling faster is possible with the help of innovative technology.

Images from STRAGON by STIPFOLD – See the full story on ARCHISCENE

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