Luxury house GUCCI unveiled its Spring Summer 2023 Horsebit 1955 bag campaign featuring NewJeans member Hanni, The Little Mermaid star Halle Bailey, and Inventing Anna actress Julia Garner. In charge of photography were Mert Alas and Marcus Piggott, with styling from Suzanne Koller, and beauty by hair stylist Paul Hanlon, and makuep artist Thomas de Kluyver. The campaign highlights the essential yet timeless spirit of the bag with dynamic closeups.
“Gucci has long drawn inspiration from the world of horse riding, which was considered a popular hobby amongst the House’s clientele throughout its beginnings. This connection is now immortalized within the ‘mythology’ of Gucci through the presence of several elements, including the Horsebit, which first appeared on a pair of what would become the House’s signature loafers in 1953. Since then, the emblem has been reimagined in diverse forms and variations, defining a range of accessories as well as prints. As one of the House’s signature handbag collections, the Horsebit 1955 bridges eras through the story it tells and the elegant strength of its design—a testament to the exceptional materials and craftsmanship that have always distinguished the brand. The offering includes various silhouettes from the original rectangular top-flap shoulder bag with an adjustable strap to a dome-shaped top-handle silhouette. Progressing the styling possibilities of the bag, the Horsebit 1955 is available in a wide range of sizes, colors, and materials including leather, precious leather, and GG canvas among others.” – from Gucci