Continuing the trend of musicians entering the fashion realm, American rapper Future is set to collaborate with the renowned French brand Lanvin for their debut Lanvin Lab collection. This unique partnership aims to bridge the gap between music and fashion, following in the footsteps of Pharrell Williams and Dua Lipa.
While some may find Future’s appointment at the heritage brand unexpected, it is part of a growing trend of luxury labels appointing celebrities as creative directors. As street style and hip-hop culture gain prominence in the fashion industry, other high-end brands are likely to follow in the footsteps of Louis Vuitton and Lanvin. Despite initial skepticism, Louis Vuitton’s decision to bring on Pharrell Williams as a creative director has proven successful, garnering praise for its originality and intrigue.
American rapper Future, renowned for his accolades in the music industry, has also made a notable presence in the world of fashion. With appearances on the front row of fashion shows and featuring in a Hugo Boss advertising campaign, as well as on a DSCENE Magazine’s 15th Anniversary Issue’s cover, his influence extends beyond music to the realm of style.
Lanvin, founded in 1889 by Jeanne Lanvin, has always been a hub for artistic experimentation. The brand fostered a community of artists, designers, writers, musicians, and architects. Lanvin Lab aims to recreate this collaborative spirit and inspire modern creatives to dream and explore.
Centered around music, Lanvin Lab, inspired by Jeanne Lanvin’s daughter, a musician and muse, will shape contemporary culture and fashion while influencing fellow artists. The first capsule collection, curated by Future, is scheduled for release in Autumn 2023 and will feature ready-to-wear and accessories for both men and women.
