Luxury house ZEGNA unveiled its Spring Summer 2024 Men’s Collection, that captures lightness of being and behaving, on June 19th, during the recently finished Milan Fashion Week. New perspectives and ways of being in the world are shaped by new approaches to creating things. Clothing is crucial in facilitating such transition in the world of fashion. In its never-ending search of innovation, ZEGNA explores new paths based in the materiality of fashion-making. This journey begins with fibers and materials and progresses through inventive silhouettes to the transforming possibilities they provide. Oasi Zegna is both a physical location and a state of mind in which these creative pursuits take place.
SPRING SUMMER 2024 COLLECTIONS
Oasi Zegna epitomizes the tireless pursuit of excellence and beauty, as well as a steadfast dedication to responsible practices, as the pulsing center and dynamic philosophy that captures the spirit of ZEGNA. It crosses barriers, both spatial and artistic, and travels close and far. This season’s Fashion Show in Milan was an oasis amidst 192 bales of raw linen that decorated a square in the heart of the city, against the backdrop of historic buildings drenched in natural light. These bales, which were hauled from Normandy, where flax grows and its brief blue blooms blossom for a single day in early summer, were returned to the production cycle after the show and will be transformed into Oasi Lino in Italy. This fusion of nature and urban setting, as well as its circular values, becomes palpable. ZEGNA has committed to making Oasi Lino fibers 100% traceable by 2024. Alessandro Sartori‘s concept of linen becomes a sign of versatility, perfectly complimenting the sartorial reset he pursues in forging a new paradigm defined by fluidity and inclusivity across diverse body types and demographics.
At ZEGNA we keep rethinking what an efficient wardrobe should be like today, further delving into the idea of creating a system of elements – tops, bottoms, underpinnings and accessories – that can be combined and self-styled however one prefers. It’s the idea of the uniform that prompts non uniformity. The suit as matching jacket and trousers no longer applies. Today, everything goes with everything, and this frees the customer, who can play with shapes and hues. Lines are deceptively simple: we hide functional elements in the construction, bringing texture to the fore. The overall fluidity makes it all look quiet and luxurious, but the tension in the details, the richness of colors and the freedom infinite combinations suggest is not quiet at all. – Explains Sartori.
With fluid volumes and fluid categories, the Zegna Spring Summer 2024 Men’s Collection exudes a sense of gentle precision. Deconstructed jackets with low or standing collars, breezy duster coats, round-neck tops as jacket alternatives, and vests that double as tank tops all contribute to the carefree yet practical vibe. Sack jackets with 3/4 length sleeves are carryovers from the previous season. Trousers have a comfortable fullness, whilst shorts and jumpsuits have a more functional sensibility. Irregular lines cover the exteriors and inside of clothes, appearing on turn-ups and linings to represent the interaction of uniformity and non-uniformity. Textural designs and jacquards are created by undulating stripes. Textured knitwear adds to the overall sensation of comfort and suppleness. Knitted triangular scarves, knitted caps, soft yet geometric handbags, double glasses, slip-on shoes with enormous bottoms fashioned from a single piece of leather, and the legendary Triple StitchTM Luxury Leisurewear shoe in espadrille progression round out the aesthetics.
Textures add substance and visual interest, and include linen gabardine, linen faille, compact linen knit, compact Blue Flower linen, satin linen, jute oxford, washi paper, raffia, silk poplin, seta tussa, recycled wool granitè, double-faced wool, tela vela, mohair poplin, linen and bourette, silk canvas, hammered nabuk, and bonded calf. The color palette combines neutral hues such as calcare, juta, mastice, aral gray, and chilling notes of linfa, agave, lichene, and petra, as well as tones that harmonize and irregular monochromes. Warm tones of greenery and ferruggine, with flamingo and Namibia orange highlights, create bright accents. L’Oasi di Lino embodies the spirit of the collection by representing a state of mind defined by lightness in both living and behaving.
Discover every look from the Zegna Spring Summer 2024 Men’s Collection in the gallery below:
