Luxury house Tiffany & Co. introduced the new pieces from their Tiffany Lock collection, with a campaign starring renowned House Ambassadors ROSÉ of BLACKPINK, Jimin of BTS, singer Nancy Ajram, as well as their newest ambassador actress Florence Pugh. Each campaign star beautifully represents the newest Lock designs, which hold profound significance as potent symbols of unbreakable bonds and undying love. The collection offers an exquisite assortment of pendants, rings, earrings, and bracelets in a variety of hues.
We are excited to showcase the new expressions of the Tiffany Lock motif. Our House Ambassadors showcase the new designs in a campaign that is anchored in the idea of love, which has been central to our brand DNA since our founding in 1837. – Alexandre Arnault, Executive Vice President, Product and Communication, Tiffany & Co.
The Tiffany Lock collection was inspired by an archived padlock from 1883, a signature design of the House that has withstood the test of time for more than a century. The collection is a representation of the brand’s illustrious history and features exceptional design and craftsmanship. The most recent versions give homage to the cherished personal connections and limitless power of love. In addition, the collection is attentively designed for both sexes, offering a variety of earring, pendant, ring, and bracelet options, all adorned with Tiffany’s renowned diamonds. These exquisite items are available in 18k white, yellow, and rose gold with options for full pavé diamonds, half pavé diamonds, or a design made entirely of metal. In addition, Tiffany & Co. will introduce a new 18k white gold Lock bracelet with a mesmerizing combination of half pavé and half baguette diamonds.
Tiffany & Co. continues to honor the essence of love and deep-rooted connections with the campaign, which resonates with customers who value the iconic beauty of their jewelry and the emotions it symbolizes.
Fashion Photographer Zoë Ghertner captured the campaign with styling from Camilla Nickerson. Beauty is work of hair stylist Peter Lux, makeup artist Alex Babsky, and manicurist Dawn Sterling.
The Tiffany Lock items are available in Tiffany & Co. stores worldwide and on their official website, Tiffany.com.
