Self-portrait has unveiled its latest campaign titled “At Home, with self-portrait.” The campaign brings together photographer Nick Waplington and supermodel Emily Ratajkowski to introduce the brand’s eveningwear collection, (as part two of their recent SP shoot for the Resort 24 collection).
The essence of the campaign is captured in the narrative of dressing up, even for intimate moments spent at home. Elegance and sophistication shine through each piece, which is now available for purchase both online at self-portrait.com and at their global retail outlets.
Nick Waplington, who began his career photographing friends and neighbours, has evolved into one of the most sought after photographers in the industry. His vast portfolio, is showcased at the Guggenheim Museum, Tate Britain, and the recently launched retrospective “Comprehensive”, bears testament to his vision.
Han Chong reminisced about his upbringing, stating, “I grew up in a household which took great pride in dressing up for any and every occasion. This has fuelled my work at self-portrait, where we have become the brand of choice for families to wear to celebrations big or small, at home or out. For this new campaign, I wanted to reflect the wonderful memories I have of seeing strong women celebrate life in all its forms, and I loved the idea of injecting a sense of occasion into the everyday. We knew Nick would be able to translate this spirit perfectly – his eye and aesthetic are unparalleled and I think we have captured Emily at her most comfortable and chameleonic“
Emily Ratajkowski added, “I loved working with Nick—he’s a truly amazing photographer and it was a delight to get into character. self-portrait brought together a very special team and I’m thrilled to be a part of their campaign.” The evening wear colleciton also falls perfect for the upcoming holiday season. Don’t miss the video from the shoot featuring Emily:
Creative Director: Han Chong
Photographer: Nick Waplington
Fashion Stylist: Emilie Kareh
Hair Style: Shon Ju
Makeup Artist: Lauren Parsons
Art Director: Christopher Simmonds
All imagery assets are credited to ©self-portrait/Nick Waplington.
