A new era of high fashion is upon us as H&M and Rabanne join forces in a dazzling collaboration, bringing forth an electrifying vision of glamour. The campaign film, directed by the acclaimed Xavier Dolan, introduces the world to the fusion of energy, movement, and light that defines Rabanne’s H&M collection.
The creative mastermind behind this awe-inspiring collaboration, Julien Dossena, Rabanne’s creative director, shares, “For this collaboration, I wanted to do everything I’d never do and anything I had never done. I wanted to explore shapes that were new to me, a very geometrical, simplified (if not simplistic) décor, and of course pay tribute to Paco Rabanne’s original world and era through colors and material. I valued his artistic vision, his taste. The collection itself encapsulates that spirit, and gives us something more modern, more democratic to look at and wear.”
Xavier Dolan, the visionary director known for his exceptional storytelling, beautifully captures this exploration of a new frontier in fashion in a campaign film. The video is a tribute to the amalgamation of two fashion giants’ creativity and innovation.
The Rabanne H&M collection, promising a radiant new definition of glamour, is set to launch on November 9. This highly anticipated release is already making waves in the world of fashion, and fans of both brands can hardly contain their excitement.
The campaign film is an invigorating celebration of style, artistry, and individuality, featuring a cast of remarkable talents who effortlessly embody the collection’s modern spirit. Directed by Xavier Dolan and with André Turpin as the director of photography, the film brings to life the essence of this groundbreaking collaboration.
Among the creative talents involved in this project are stylist Marie-Amélie Sauvé, choreographers Olivier Casamayou and Carine Charaire from “I could never be a dancer,” set designer Andy Hillman Studio, musicians David Fleming and Paul Hammer, hairstylist Damien Boissinot, makeup artist Hiromi Ueda, and nail artist Ama Quashie.
The campaign film stars a constellation of inspiring individuals Rianne Van Rompaey, Anok Yai, Vinnie Hacker, Sacha Quenby, Shaniqua Arnelle, Noma Han, Issa Perica, Victoria Fawole, Nina Zamzem, Dana Smith, Pierre-Antoine Bardot, Jason Morel, Helena Olmedo Duynslaeger, Florence Nicholls, Isaac Irvin, William Darby, Amy Lim, Comfort Esther Kondehson, Dara Tombroff, Edward Napoleon.
H&M and Rabanne’s remarkable collaboration blurs the lines between fashion and art, redefining the concept of glamour for a new generation. Don’t miss the launch of the highly anticipated collection on November 9.
