NYFW Backstage Diaries: Exclusive Glimpse into the SS24 Collections

The magic of New York Fashion Week doesn’t just unfold on the runway; it’s equally enchanting behind the scenes. Join us on an exclusive journey behind the curtains of NYFW, where the talented photographer Borislav Utjesinovic captures the essence of fashion’s most anticipated event.

BACKSTAGE MOMENTS

Here’s a glimpse into the backstage moments of three remarkable shows: Palomo Spain, Helmut Lang, and Proenza Schouler.

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Helmut Lang – Born to Go

Peter Do, the creative director of Helmut Lang, made a remarkable debut with the Spring/Summer 2024 collection, titled “Born to Go.” Borislav Utjesinovic’s backstage photos capture the essence of this collection, which pays homage to Helmut Lang’s legacy of radical thinking. Do’s designs, with their progressive cuts and androgynous appeal, mark the beginning of an electrifying new era for the brand. The collection explores the theme of freedom, as inspired by the queer experience and the motif of a car. Do’s debut signals a promising future for Helmut Lang under his creative direction.

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A Celebration of Love and Desire at Palomo Spain

Palomo Spain’s Spring/Summer 2024 collection took center stage at the iconic Plaza Hotel on September 9th, 2023. Titled “Cruising in the Rose Garden,” this collection, designed by Alejandro Gómez Palomo, delved into the brand’s Spanish heritage and the realms of romance and sexuality. Borislav Utjesinovic’s backstage photos provide an intimate look at the intricate details that brought this unique collection to life.

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Effortless Luxury at Proenza Schouler

Proenza Schouler, helmed by Jack McCollough and Lazaro Hernandez, wowed the audience at NYFW with their Spring Summer 2024 collection. The backstage shots by Borislav Utjesinovic reveal the meticulous craftsmanship and attention to detail that define the brand. The collection features buttery long leather coats, shimmering fringe skirts, and new-season shoulder bags adorned with the brand’s subtle monogram. Proenza Schouler continues to redefine understated high-end fashion with its quiet luxury aesthetic.