In an exciting merge of style and substance, sportswear giant PUMA has collaborated with L.A. based PLEASURES to bring a collection that masterfully combines elements of sportswear, technical clothing, and outdoor wear.
SPORTSWEAR
This lineup is not just about functionality, but a reflection of PLEASURES’ deep-rooted love for the diverse world of music, popular culture, and the vibrant life of Los Angeles.
This joint venture between the two brands isn’t their first. Earlier in 2023, they had unveiled the DIY-inspired Overdyed Velophasis, which garnered significant attention. Now, they’re back to wow the fashion community with their second installment.
This latest offering features a rich palette of designs, including unique patterns, tailor-made items, graphic T-shirts, and accessories. The collection boasts two revamped versions of the Y2K-themed Velophasis. To honor PUMA’s German roots, some pieces showcase the “Sportartikelhersteller” graphics – a German term that harks back to PUMA’s legacy as a maker of track spikes and football shoes.
The collection is a harmonious blend of elements from both Los Angeles and Germany, epitomized by a special T-shirt adorned with a Biergarten graphic.
The Velophasis shoes themselves get a revamp with two starkly different color palettes – one showcasing an understated off-white with hints of yellow, while the other boasts a vivid combination of orange, yellow, and black.
A standout from the outerwear segment is a geometrically patterned Puffer Jacket and a versatile Zip-Off Jacket that features detachable raglan sleeves. The theme of “Sportartikelhersteller” is consistently present across essential hoodies and T-shirts. To top it all off, the collection also includes accessories such as the Masked Bucket Hat and a Messenger Bag made of durable Cordura ripstop fabric.
In celebration of this exhilarating collaboration, the brands are hosting the Velophasis Sound System event in Berlin. Designed as a contemporary Oktoberfest carnival, attendees can anticipate a plethora of surprises and exclusive events.
Fashion enthusiasts can lay their hands on the PUMA x PLEASURES collection from October 21, 2023, available online at puma.com and pleasuresnow.com, PUMA flagship stores, and selected retailers.
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the old dude photo rocks! love this shoot