Luxury house Louis Vuitton unveiled its new Horizons Never End campaign, a tribute to the brand’s enduring spirit of travel, that takes an inspiring journey to Chamonix, traveling through the majestic French Alps. This campaign is deeply rooted in the Maison’s heritage, showcasing the iconic Louis Vuitton luggage collection that symbolizes and invites boundless exploration and discovery.
Set against the backdrop of snow-covered mountain landscapes, Chinese supermodel Fei Fei Sun stars in the campaign, embarking on a new adventure accompanied by her Louis Vuitton Horizon luggage. The visual narrative of this journey is artfully captured in a film by renowned photographer and videographer Glen Luchford. In charge of art direction were Mia Forsgren and Robert Lussier, with styling from Emmanuelle Alt, and casting direction by Ashley Brokaw. Beauty is work of hair stylist Paul Hanlon, and makeup artist Lisa Butler.
Fei Fei Sun, known for her international acclaim in the fashion world, mirrors the Maison’s commitment to the art of travel. She is the embodiment of the campaign, showcasing the elegance and functionality of the signature Horizon collection. This campaign highlights the Maison’s dedication to creating products that accompany and enhance the journey of modern explorers.
Horizon means to me a new start. – Fei Fei Sun
