Furla, the renowned Italian luxury fashion house, has officially announced Karry Wang as their new brand spokesperson. Wang’s initial role in this partnership will be headlining the campaign for Furla’s Chinese New Year 2024 Special Capsule, titled “Out of blue, Win in orchid.” This collection draws inspiration from orchids, integrating their distinctively Chinese characteristics and hues into the latest iteration of Furla’s iconic Candy Bag.
Karry Wang, a young actor and singer of Gen Z, is celebrated for his bright, confident, and optimistic demeanor. His dedication to understanding diverse characters are evident in his roles in films like “Fallen Bridge” and “Homecoming.” Expressing his excitement about joining the Furla family, Wang shares, “It’s not just about a bag but about self-expression. The brand embodies a sense of originality and colorful soul while always remaining true to its heritage in Italian style and craftsmanship.”
Giorgio Presca, CEO of Furla, highlights the brand’s inclusive nature and the vital role of younger generations in its success. He believes that Karry Wang’s distinctive personal spirit and talent will bring a fresh vibe to the brand, particularly resonating with Chinese consumers and beyond. Presca states, “His attitude will match perfectly the FURLA’s brand concept of excellent quality, extraordinary creativity, and classic inheritance.” This partnership highlights Furla’s connection with a younger audience while upholding its legacy of Italian elegance and innovative design.
