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Louis Vuitton Revives Iconic Monogram Styles with the LV Remix Collection

Phoebe Dynevor, Lous & the Yakuza, Shay Mitchell, and Nana Ouyang star in campaign celebrating timeless elegance and contemporary flair

January 3, 2024
in Ad Campaigns, Celebs, Ethan James Green, Fall Winter 2023.24 Campaigns, Louis Vuitton, Videos, Womenswear
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LV Remix
Louis Vuitton Debuts LV Remix Collection, Photography by Ethan James Green

Luxury house Louis Vuitton is reintroducing some of its most cherished Monogram styles with the new LV Remix Collection. The campaign stars Phoebe Dynevor, Lous & the Yakuza, Shay Mitchell, and Nana Ouyang lensed by fashion photographer Ethan James Green. These Friends of the House bring their unique styles and energy to the collection, which marks a return of the iconic Monogram Vernis and Monogram Denim designs.

The LV Remix Collection is a nod to Louis Vuitton’s legacy, particularly the Monogram Vernis collection that debuted in 2000 and the Monogram Denim first introduced in 2005. This revival blends the past’s coveted designs with new shapes and vibrant pop colors, creating a perfect fusion of classic and contemporary.

The campaign showcases the collection with a youthful and fresh appeal, highlighting the unique fashion sense of each talent. Among the featured items is the Croissant bag from 2002, reimagined in two sizes and designed for versatility, able to be worn cross-body, from the shoulder, or in hand. The collection also introduces new versions of the Twist and Capucines bags, including the elongated Capucines East-West and Twist West, as well as the compact and chic Twist Little, ideal for transitioning from day to evening.

LV Remix
©LOUIS VUITTON, Photography by Ethan James Green
LV Remix
©LOUIS VUITTON, Photography by Ethan James Green
LV Remix
©LOUIS VUITTON, Photography by Ethan James Green

Footwear in the collection ranges from elegant city styles to casual espadrilles, all featuring Monogram Denim details. The Nina Ballerina and Archlight slingback embody sophistication, while the Helios Espadrille line includes wedge and flat sandals and a classic espadrille design. Key sneakers like the Neo Run Away and Time Out are available in Monogram Denim or Monogram Vernis, offered in a pastel palette that includes soft blue, pink, or crème.

Accessories in the LV Remix Collection are as fun as they are versatile, echoing the spirit of the collection. These include a thin Monogram Denim belt, a cap, a bucket hat, and the My Daily Denim shawl in vintage-effect jacquard. The classic LV Gram line is extended to include a reversible Monogram belt and whimsical leather bracelets.

LOUIS VUITTON
©LOUIS VUITTON, Photography by Ethan James Green
LOUIS VUITTON
©LOUIS VUITTON, Photography by Ethan James Green
LOUIS VUITTON
©LOUIS VUITTON, Photography by Ethan James Green
LOUIS VUITTON
©LOUIS VUITTON, Photography by Ethan James Green

In addition to the larger items, the collection features micro versions of iconic Louis Vuitton bags, demonstrating the brand’s exceptional savoir-faire. The Noé and Speedy are presented in Monogram Denim canvas, while the Micro Alma is available in blue, pink, and yellow patent leather.

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Tags: ad campaignscelebsVideosWomenswear
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