Fashion house Acne Studios unveiled its Spring Summer 2024 campaign featuring the five members of K-Pop Band Illit – Yunah, Minju, Wonhee, Moka and Iroha. In charge of photography was Charlotte Wales, with styling from Léopold Duchemin, and set design by Alice Kirkpatrick. Beauty is work of hair stylist Kiyoko Odo, makeup artist Ana Takahashi, and manicurist Lauren Michelle Pires.
The Acne Studios Spring Summer 2024 collection explores texture, color, and form, embodying a unique blend of speed, spontaneity, and elevated industrial chic. Creative Director Jonny Johansson infuses the collection with a homage to denim, celebrating the fabric’s versatility and industrial origins alongside artefacts of dressing. The collection is marked by a palette of cement and plastery tones, contrasted with vivid, floor-sweeping silhouettes in signal colors of red, blue, and green, capturing the essence of after-hours liberation.
Johansson’s passion for denim shines through as the collection’s cornerstone, reimagined and twisted in unexpected ways that challenge conventional perceptions of materiality. Denim and leather are transformed into artworks, with white-painted 5-pocket denim and metallic-studded jeans exemplifying the collection’s innovative approach. A standout feature includes a new dimpled bowling bag, treated to resemble crackled clay, highlighting the theme of craft and construction as art.
The collection draws inspiration from British artist Katerina Jebb’s “Physical Evidence of a Woman” series, which challenges traditional feminine dress codes through the use of scanned symbols juxtaposed with transparent fabrics. This collaboration reflects a contemporary narrative of blurred gender lines and the questioning of archaic fashion codes.
Highlights of the collection include clay-covered denim that embodies the idea of fashion as an ongoing process of craft and creation, rather than a finished product. The industrial vibe, according to Johansson, is less about the factory setting and more about the beauty of building something from the ground up.
In a blend of performance and practicality, the collection plays with the performative aspect of dressing up, emphasizing quick, spontaneous movements that echo a feeling of speed. Silk dresses with floor-sweeping lengths feature unexpected cut-outs, while the sweatshirt archetype is reimagined into patchworked, floating skirts.
