NAHMIAS unveiled its Spring Summer 2025 Menswear collection at the Pan Pacific Park Gymnasium in Los Angeles, marking a return to its hometown after several seasons on the Paris Men’s calendar. The show was a spectacle, featuring a special performance by Machine Gun Kelly, and celebrated the brand’s personal and artistic journey. Doni Nahmias, the founder and creative director, drew deeply from his troubled formative years, transforming those experiences into a vibrant narrative of evolution and perseverance. This collection reflects Nahmias’s dual appreciation for sports and fashion, capturing his journey from a troubled teen to a dedicated designer.
At the center of the SS25 collection lies in the fusion of Nahmias’s gritty, grunge-inspired aesthetic with his passion for sportswear. This blend results in a spirited energy throughout the collection, with elevated fabrics and innovative fits breathing new life into traditional styles. Classic workwear pieces are reimagined alongside contemporary athletic apparel, offering a fresh perspective on modern menswear. Highlights include the debut of the brand’s newest sneaker, the Ollies, set to release in Fall 2024, and the introduction of NAHMIAS’s first eyewear line. Playful and nostalgic graphics inspired by Doni’s high school days adorn various pieces, featuring custom prints with floral patterns and real pressed California flowers.
Denim plays a central role in this collection, crafted from Italian denim and treated with special techniques in Los Angeles. These treatments include foil applications that mimic oil spills from the California coast’s oil rigs, and stained and repaired jeans that evoke long days spent skating and riding until sunset. Special attention to developing new washes and treatments pushes the boundaries with fits and fabrics, showcasing the brand’s commitment to competing at a true luxury level. This devotion is evident in the craftsmanship and designs that define the collection, portraying the growth of NAHMIAS’s identity.
Expanding its knitwear offering, the collection reimagines classic sportswear silhouettes using various textiles. Perforated leather suiting and tailoring reinterpret mesh sportswear and uniforms, adding a unique twist to traditional menswear staples. These elements highlight Nahmias’s ability to blend high-grade, informal fashion codes, reflecting influences from skate, basketball, surf, and hip-hop cultures.
NAHMIAS, founded in 2018 by Doni Nahmias, has rapidly established itself as an emerging luxury brand from Los Angeles. Drawing inspiration from Summerland, California, the brand has developed a signature aesthetic that melds high-grade fashion with casual, streetwear influences. Over the years, NAHMIAS has released six seasonal collections and collaborated on special projects with retailers such as Maxfield, Harrods, The Webster, and Patron of the New. The brand’s designs have been worn by influential celebrities, including Justin Bieber, Jack Harlow, and Lewis Hamilton. Take a closer look at the collection in the Gallery below:
