Ermanno Scervino unveils its latest campaign, showcasing the brand’s dedication to “Sport Couture.” From the brand’s inception, Ermanno Scervino has masterfully crafted feminine and sensual garments that are nothing short of high-fashion masterpieces. Drawing inspiration from the world’s capitals, Scervino’s approach celebrates the diverse personalities of women, seeking renewed beauty through innovative shapes, combinations, colors, and materials.
Ermanno Scervino’s campaigns have a tradition of featuring women with strong personalities and compelling stories. Past campaigns have starred iconic figures such as Natalia Vodianova, Joan Smalls, Kate Moss, Vittoria Ceretti, Bianca Balti, Irina Shayk, and Elisa Sednaoui. This season, the spotlight turns to global fashion icon and top model Claudia Schiffer, who perfectly embodies the brand’s vision of female strength and authenticity.
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The campaign, shot by the photography duo Luigi & Iango, captures Claudia Schiffer in a series of evocative images. Styled by Sissy Vian, the photos highlight the fusion of sport and couture. Makeup artist Georgi Sandev and hairstylist Lorenzo Barcella completed Schiffer’s look, enhancing her beauty and commanding presence.
Ermanno Scervino’s Fall-Winter 2024-2025 collection is an example of the brand’s dedication to quality and innovative design. The anatomical shapes and sculpted jackets not only make a bold visual statement but also pay homage to the brand’s Italian heritage. Each piece is crafted with precision, blending luxurious materials with contemporary silhouettes to create garments that are both timeless and modern.
Through this campaign, Ermanno Scervino invites women to embrace their individuality and strength, dressed in garments that are as unique and multifaceted as they are.
