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PUMA x PORSCHE Mark 50 Years of Porsche 911 Turbo

A tribute to timeless design and heritage in a new fashion collection.

July 31, 2024
in Cars, Puma, Sneakers
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© Puma

PUMA has partnered with PORSCHE to launch a special collection celebrating the 50th anniversary of the iconic Porsche 911 Turbo. This new collection pays homage to the rich history and lasting allure of the Porsche 911 Turbo, blending classic design elements with contemporary fashion.

Titled “The Legend of Turbo,” this collection is a heartfelt tribute to the legacy and passion that the Porsche 911 Turbo represents. Through its unique pieces, the collection narrates the journey of generations who have cherished this legendary car, from current owners to future dreamers. Each item is thoughtfully designed to evoke the pride and excitement associated with the Porsche 911 Turbo.

PUMA PORSCHE
© Puma

Highlights of the PUMA x PORSCHE collection include stylish twill jackets, cozy flannel shirts, and a striking tartan graphic that draws inspiration from the original interior upholstery of the 1974 Porsche 911 Turbo. This iconic car was a birthday gift to Louise Piëch, the daughter of Ferdinand Porsche, and the collection captures the blend of nostalgia and modernity that defines the Turbo’s legacy.

PUMA PORSCHE
© Puma

Perfect for Porsche aficionados and fashion enthusiasts alike, the PUMA x PORSCHE collection brings together a sense of history with contemporary style.

The collection will be available at selected PUMA stores, the Porsche Museum in Stuttgart, and online at puma.com and shop.porsche.com. Embrace the legacy and style of the Porsche 911 Turbo with this exclusive collection, a perfect blend of history and fashion.

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Katarina Doric

Katarina Doric

The COO and Features Director of DSCENE Publishing, Katarina Doric oversees editorial direction across all DSCENE platforms. With a background in architecture, her work connects fashion, art, and design through a critical lens. She is the author of the Doric Order column, where she examines the politics of aesthetics, womanhood, and culture, and leads DSCENE’s international cultural projects.

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