In a significant shake-up within the fashion world, Italian designer Pierpaolo Piccioli is reportedly set to be appointed as Fendi’s new creative director, succeeding Kim Jones, who has held the role for the past four years. Several senior industry insiders have indicated that Piccioli, who recently announced his departure from Valentino after nearly 25 years, is poised to take on this high-profile role at the iconic Italian fashion house.
Piccioli’s departure from Valentino in March 2024 marked the end of an era. Having first joined the brand in 1999 under the legendary Valentino Garavani, he gradually rose through the ranks, first making a name for himself by revitalizing the brand’s accessories business alongside Maria Grazia Chiuri. In 2008, the duo was promoted to oversee the creative direction of the entire brand, a position they held jointly until Chiuri left for Dior in 2016. Piccioli then took over the creative helm at Valentino solo, where he pushed the brand into new heights, particularly in the couture and evening wear sectors.
Under Piccioli’s leadership, Valentino became synonymous with both contemporary elegance and inclusivity. He skillfully blended the maison’s rich haute couture heritage with modern sensibilities, incorporating diverse casting and progressive narratives into his runway shows. He was also instrumental in growing the Italian brand into a €1.3 billion business, solidifying its position as a global fashion powerhouse. His departure from Valentino has sparked widespread speculation about his next move, with Fendi emerging as a strong contender.
The prospect of Piccioli at the helm of Fendi brings a fresh wave of excitement. Fendi, part of the LVMH group, has long been celebrated for its mastery in leather goods and fur, as well as its Roman heritage. Should Piccioli join Fendi, he is expected to bring his romantic, couture-focused design approach to the brand, potentially steering it toward a more elevated vision in both ready-to-wear and couture.
Kim Jones, who has been Fendi’s creative director since 2020, was noted for his ability to merge the world of streetwear with luxury. His tenure has seen notable collaborations and collections that straddled the line between innovation and Fendi’s long-standing traditions. As Piccioli is set to step in, many in the industry are eager to see how he will leave his mark on the storied Italian brand.
