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Adidas Originals and Sporty & Rich Unveil the SL72

Sporty & Rich transforms the 70s-inspired SL72 into a modern streetwear essential.

November 20, 2024
in adidas, Sneakers
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Adidas Originals Sporty & Rich SL72
Courtesy of adidas

Adidas Originals and Sporty & Rich are reigniting retro athletic style with their latest collaboration, a reimagining of the SL72 sneaker. Drawing from the dynamic energy of the 1970s, this partnership channels nostalgia through modern design, offering three meticulously curated colorways that blend heritage with contemporary appeal.

SNEAKERS

The SL72 Sporty & Rich boasts a nylon upper paired with suede overlays and leather stripes, creating a striking balance between texture and design. High-contrast color palettes and archival influences further reinforce the sneaker’s vintage roots while making it effortlessly wearable for today’s streets. The result is a design that resonates with both fashion-forward enthusiasts and those who appreciate timeless craftsmanship.

Courtesy of adidas

The SL72 delivers versatility, bridging sport and leisure with an ease that reflects Sporty & Rich’s philosophy of longevity. Designed for movement and modern life, it serves as a nod to the enduring allure of athletic heritage.

Launching November 23rd on sportyandrich.com and November 26th through CONFIRMED, adidas.com, and select retailers, the SL72 Sporty & Rich offers an accessible piece of retro inspiration. The collaboration aligns seamlessly with Sporty & Rich’s ethos, founded by Emily Oberg in 2014, emphasizing thoughtful design and a lifestyle of curated beauty.

With its distinct aesthetic and carefully crafted details, the SL72 Sporty & Rich is more than a nostalgic nod—it’s a fresh perspective on how past and present can coexist in everyday style. Whether for sport, leisure, or a casual stroll, this release exemplifies the timeless appeal of adidas Originals and Sporty & Rich.

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Tags: collaborationssneaker releases
Katarina Doric

Katarina Doric

DSCENE Magazine's Features Director

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