Whoopi Goldberg, the multi-talented actress, singer, and producer, has taken on a new role as the face of AMI‘s Fall-Winter 2024 campaign. Photographed in the New York City by Rahim Fortune, the campaign showcases Goldberg in a series of black-and-white images that capture her warmth, charisma, and undeniable star power. The collaboration marks a unique pairing of Goldberg’s larger-than-life personality with AMI’s refined, Parisian-inspired aesthetic.
In the campaign, Whoopi Goldberg is seen donning some of the standout pieces from AMI’s latest collection. Among the looks are a sharp striped suit, a classic herringbone coat, a scarf collar shirt, and a pair of sleek 75001 black sunglasses. These pieces embody the understated elegance and versatility that AMI is known for. The collection’s emphasis on silhouettes and relaxed sophistication aligns perfectly with Goldberg’s effortlessly cool style. The choice to use black-and-white photography adds a classic, feel, allowing the garments and Goldberg’s character to take center stage.
This collaboration comes at a pivotal moment for Goldberg, who continues to expand her presence in both entertainment and beyond. In addition to her role as co-host of “The View,” Goldberg is gearing up to take on the role of Miss Hannigan in the musical “Annie,” set to open in December 2024 at Madison Square Garden.
AMI, founded by Alexandre Mattiussi in 2011, has always been about creating approachable luxury that resonates with a broad audience. The brand draws inspiration from Parisian fashion, focusing on simplicity and comfort. The choice to use black-and-white photography adds a classic, feel, allowing the garments and Goldberg’s character to take center stage.
Whoopi Goldberg’s collaboration with AMI is an example of her fearless ability to cross boundaries and redefine herself time and again. From Broadway stages to television screens, and now into the world of high fashion, Goldberg continues to push the envelope. Her partnership with AMI brings a sense of authenticity and creative energy that aligns perfectly with the brand’s vision, making this campaign a true reflection of unapologetic style.
