BAO BAO ISSEY MIYAKE is setting the stage for an imaginative leap into spring and summer of 2025 with the debut of their new series “BEYOND.” Slated for release in January, this innovative addition to the fashion house’s repertoire is showcased through a captivating short video. The video is designed to introduce “BEYOND” with vivid imagery that captures the playful spirit of the series.
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The “BEYOND” series embodies a fresh, energetic design that stands out with its unique construction. Crafted from triangular pieces arranged into a bellows structure, this design not only adds a fun element but also allows for dynamic flexibility and movement. The structure’s ability to fold compactly when not in use emphasizes practicality without sacrificing style, ensuring that “BEYOND” aligns with modern needs for both form and function.
Reflecting the season’s theme “PLAYFUL Vol.1,” “BEYOND” aims to infuse joy and amusement into everyday life. The pieces are engineered to delight users and onlookers alike, transforming ordinary accessories into sources of entertainment and conversation. This playful approach is a testament to BAO BAO ISSEY MIYAKE’s ongoing commitment to merging innovative design with everyday usability.
In the promotional video, the lively features of “BEYOND” are energetically expressed, showcasing the series’ ability to animate the routine. The video serves not only as a showcase for the new design but also as an invitation to viewers to explore a more imaginative side of fashion. The visual narrative is crafted to draw the audience into the charming world of “BEYOND,” highlighting how fashion can transcend traditional boundaries to become an interactive experience.
The “BEYOND” series is a significant addition to the brand’s collection, marking a bold step forward in the brand’s design evolution. As it merges playful aesthetics with functional design, “BEYOND” promises to be a standout series that captures the essence of creativity and freedom of expression.
