Blackpink member Jennie Kim takes the cover story of Billboard Magazine‘s latest edition lensed by fashion photographer Songyi Yoon. In charge of styling was Min Hee Park, who for the session selected pieces from top brands such as Jacquemus, Alexander McQueen, David Koma, and Coperni among others.
In her latest interview with Billboard Magazine, superstar Jennie Kim offered a rare glimpse into her deeply personal journey as she prepares to launch her first solo album. Known globally as a member of the K-pop phenomenon, Jennie revealed how she is stepping out of the group’s shadow and crafting a body of work that represents her unique artistic voice. Speaking candidly, the 28-year-old detailed the challenges and rewards of pursuing a solo path, offering insight into balancing act of perfectionism and self-discovery.
Charting New Territory: The Path to OddAtelier
The creation of her independent label, OddAtelier, marked a turning point for Jennie. This venture has given her creative autonomy and also presented new responsibilities. Reflecting on the decision, she described the process as both exhilarating and overwhelming. While her years as a YG Entertainment trainee prepared her for the rigorous demands of the music industry, launching a label added layers of pressure. “I’ve had to make decisions that define me as an artist,” Jennie said, emphasizing the importance of maintaining control over her vision. The label’s first major release, her single “Mantra,” debuted to critical acclaim, signaling a promising start for her solo career.
The Road to “Mantra”: Finding Her Sound
Recording the majority of her album in Los Angeles, Jennie embraced the city’s vibrant creative community. The process was not without its hurdles, as she initially struggled to find collaborators who matched her vision. “I had to walk into room after room and keep searching until I found the right people.” Eventually, she found her footing, working with producers such as El Guincho and songwriters from Electric Feel.
A Reflection on Growth and Identity
Jennie’s journey to this point has been shaped by both her early years in New Zealand and her formative experiences as a BLACKPINK member. She credited her time abroad with fostering independence and shaping her worldview. “Living away from home taught me resilience,” Jennie shared. This resilience has been a driving force in her solo work, allowing her to explore themes of identity and self-expression. “This album is about piecing together the puzzle of who I am,” Jennie said, hinting at deeply introspective songwriting that blends diverse genres.
Balancing Stardom and Self-Care
Amid the demanding pace of her career, Jennie has learned the value of self-care. “My schedule often leaves me feeling out of sync, but I’ve made time to prioritize my well-being,” Jennie revealed. Her ideal day off includes activities like Pilates, spending time with friends, and organizing her home – practices that provide a sense of stability. This commitment to self-care has allowed her to approach her music with renewed clarity.
Looking Ahead: Jennie’s Vision for the Future
Despite the immense pressure surrounding her solo debut, Jennie Kim remains focused on the present. “I’m taking things one step at a time,” Jennie said acknowledging the importance of pacing herself. As she prepares for BLACKPINK’s upcoming reunion, Jennie’s fans eagerly await what lies ahead.
Photography © Songyi Yoon for Billboard Magazine, read more at billboard.com
“Julia’s Garland” (fr. Guirlande de Julie)