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Proenza Schouler Spring Summer 2025 Collection

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Proenza Schouler Spring Summer 2025 Collection

A Season of Reinvention with Texture, Print, and Structure.

January 30, 2025
in Ad Campaigns, Proenza Schouler, Spring Summer 2025 Womenswear
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Proenza Schouler Spring Summer 2025 Collection
Photo © Tim Elkaïm

Jack McCollough and Lazaro Hernandez introduce Proenza Schouler Spring Summer 2025 collection. After seasons of refinement and restraint, the brand shifts its focus for Spring Summer 2025, moving toward a more expressive approach. The collection explores craft, color, and print with precision, balancing urban structure with a sense of wanderlust. This season, the act of reconstruction takes center stage, where reduction has defined the past, now comes the process of building anew. The collection does not abandon its foundation but instead reimagines it, creating a dialogue between precision and fluidity, functionality and embellishment.

Stripes emerge as a defining motif, referencing both Barnett Newman’s bold compositions and traditional maritime patterns. Prints vary from painterly abstractions to delicate florals, modernized by unexpected contrasts such as floating sail-like panels. Frayed fringe appears throughout, its raw edges punctuated with grommets, adding a tactile quality to the collection.

Proenza Schouler Spring Summer 2025 Collection
Photo © Tim Elkaïm

Belts take on a sculptural role, crafted in sturdy black leather and woven into the garments themselves. These structured accessories redefine soft, pleated jerseys in pastel hues, bringing contrast through construction. Meanwhile, glitch-inspired silk prints coexist with embroidered feathers, and technical knits are paired with hand-shredded silk organza skirts, underscoring the collection’s interplay between handcrafted elements and machine-made precision.

Accessories reinforce the collection’s wearable sensibility. This season’s handbags include the Tate Tote, the Tetra shoulder bag, and the Silo bag, which continues to evolve as a defining piece for the brand. Each design bridges function and form, ensuring that the collection remains rooted in practicality as well as aesthetic experimentation.

Photo © Tim Elkaïm

Shoes cover a wide spectrum of silhouettes, offering variety and depth within the Proenza Schouler lineup. The Proenza Schouler x Sorel Caribou Mule and Chelsea Boot stand alongside Tee sandals, monogram sneakers, classic loafers, soft leather slippers, and pointed-toe kitten heels. This diverse footwear selection reflects the season’s overall narrative, one that moves between structure and fluidity, strength and softness, classicism and modernity.

As winter fades, Proenza Schouler welcomes a new season with an expanded vision, one that is both grounded and exploratory, refined yet free. The collection is now available online at Proenza Schouler and will soon debut at the new flagship store at 153 Mercer Street, New York, NY.

View Gallery 13 images

Photographer: Tim Elkaïm
Stylist: Charlotte Collet
Casting: Ashley Brokaw
Model: Betsy Gaghan
Hair: Ramona Eschbach
Make-Up: Jen Myles
Set Design: Eric Mestman

Tags: ad campaigncollectionsFashionss25
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